What is Marketing ROI? * * * * ˙

Description

This animation explains what Marketing ROI is (ROMI), how you can calculate it and why it is so important for a Marketing Manager. Many CEOs are convinced that marketing is crucial to business success. But marketing is often the first budget that gets cut when times get tough. So how can you justify your marketing efforts? It's simple: by calculating your marketing "ROI". In other words, your marketing "Return On Investment".

Rate this animated explanation
- - - - -

Comments (5)

Alex Y. Lim

Alex Y. Lim

wrote 1 year ago

The concept is flawed. You are confusing investment, revenue accounting, sales and marketing. Sales is not the same as marketing, though its results directly and indirectly from its. Ad placement is not an investment, but an operating budget. . While to some extent, expenses incurred in marketing can produce long term results similar, it is NEVER treated as a depreciable asset in the books. All this talks about marketing ROI is just another way to give companies selling the idea as a good excuse to earn money from the gullibility of CEOs who want to make life miserable for its marketing people.

Jackie

Jackie

wrote 2 years ago

Nothing at the moment, video gives a good explanation!

Timo

Timo

wrote 2 years ago

Download this animation for free! Just register on Explania.com and complete the missing fields. Share this animation and use it offline in presentations, classrooms, etc...

Kamran Ali Rajper

Kamran Ali Rajper

wrote 3 years ago

Its very helpfull for Marketing peoples. I really enjoy this movie.

Kamran Ali Rajper

Kamran Ali Rajper

wrote 3 years ago

Its very nice and helpfull for Marketing people.

Comment

Help us to improve this animation

Animations are often updated. If you have any suggestions to improve this animation, comment below.

Statistics

Information

8711 times viewed, 4/5 rating, 39 embedding websites, 5 comments

These statistics show how many times an animation is viewed, embedded and the rating score. The view and embed statistics are updated every 24 hours, the rating and reactions are updated instantly.

Your own animation

Would you also like an animation to explain your product or service to your target audience?

More information