Google presents at Digipharm
We recently visited DigiPharm in London. DigiPharm is the leading strategic digital marketing conference for the pharmaceutical industry. Jens Monsees, Industry Head, Consumer Goods & Healthcare at Google, gave a very interesting presentation with lots of insights into health-related search results and he emphasised the importance of video, calling it “Videocracy”.
As an example here's an animation Pfizer is using to explain how new medicines are developed.