We recently visited DigiPharm in London. DigiPharm is the leading strategic digital marketing conference for the pharmaceutical industry. Jens Monsees, Industry Head, Consumer Goods & Healthcare at Google, gave a very interesting presentation with lots of insights into health-related search results and he emphasised the importance of video, calling it “Videocracy”.

Click here to view or download the presentation.

As an example here's an animation Pfizer is using to explain how new medicines are developed.

Written by Timo on Thursday 20 October 2011 in category Blog with the tags videocracy, video, pharma, insights, google and digipharm . This message has has no comments.