Dan Joubert recently wrote an article about search engine optimization via Online Video.

In this article, he states that Video SEO in social media is growing in acceptance and importance to the consumer. "Company websites are becoming more than static brochures...  Companies are providing more information and they are letting their customers talk back to them."

More and more marketeers and online professionals are convinced that Content Marketing is an excellent driver for business. Joe Pulizzi has written an entire book about the subject: "Get Content, get Customers". According to Joe Pulizzi, businesses will increasingly evolve into media companies. In the new digital society, they must present a story in order to build brand awareness.

Online neutral video content is valuable and relevant web content.  Animated explanations are very powerful Content Marketing tools, certainly if these animations are made embeddable on other websites and shareable via Social Media.

Dan Joubert describes video marketing as "Not only a good way to share information and promote your brand, but also leading to higher search engine rankings, which means more website visitors and increased sales."

To summarize with his words: "Video SEO ends up helping you do a few things at once: promote your products or services, boost your search engine rankings, and help you reach more people by being some of the first in your industry to use these techniques.".

You can read the entire article on the Dan Joubert Blog: Video SEO is Growing in Social Media Acceptance

Written by Timo on Tuesday 4 January 2011 in category Blog with the tags content marketing, animation, online video and seo . This message has has no comments.