Video Marketing Trends for 2012: why is online video such a runaway train?
Companies should better choose word-of-mouth over mouthing off. So please stop thinking in terms of campaigns, and instead start thinking in terms of conversation and storytelling.
Written by Timo on Tuesday 27 September 2011 in category blog with the tags storytelling, online marketing, Joe Pulizzi, content marketing, campaigns and animations . This message has has no comments.
Forget banner advertising and click-through rates. You need engagement, not mouse-actions.
Online content marketing is a fairly recent marketing trend whereby companies or brands offer relevant and valuable online content to their target audiences. They do that to attract, acquire and engage new customers.
Watch the slides of our presentation "Go Viral with Video Content Marketing" at Internet World in London.
Online video is becoming increasingly more important for companies
Written by Timo on Monday 21 March 2011 in category blog with the tags animated explanations, voucherry, product demo, online video, instructional video and content marketing . This message has 1 comment already.
Instruxion and Explania participated to the Technology For Marketing and Advertising (#TFMA) event in London on March 1&2, 2011.
Instruxion en Explania participated to The Webvertising Forum (#wvf11) in Brussels
Search engine optimization via Online Video leads to higher search engine rankings, more website visitors and increased sales.
In the Trends Magazine of 9th December is an interview with Joe Pulizzi, the inventor of the “Content Marketing” concept and author of the best-selling book, “Get Content, Get Customers”. In this article he reffers to Explania.com as an ideal platform for companies to publish content.