Below is a list of frequently asked questions about the production of custom-made animations. If you have additional questions that are not answered below, please contact us.

Offer and work in progress

No, you’re free to request a quote; it holds no obligation whatsoever. Only when you have confirmed your order in writing (such as with a formal "Purchase Order" or "PO" of your company or organization, including an order number and our offer reference), will your order be definite.

No, all project communication occurs via the internet: briefing, project management, file exchange, previews, delivery… As we're used to executing online projects, we'll establish the best possible online communication with you.

The length of the animation will indeed determine its budget. But not just that: also the simplicity or complexity of your subject as well as the format/style you choose will have an impact on the budget. In any case, you have to estimate the length of your explanation. If you have no clue at all, write your story down in a text and count the words. Typically, the length of the voice-over recording in minutes corresponds to the number of words of your text divided by 125. That's a good estimate of the length of your animation.

Both options are possible. Either you write the script or we write it for you based on the input you provide. If you prefer us to write the script, we will send you a content briefing template with a number of questions regarding your project, its objectives, and the messages you want to convey.

When you decide to write the script yourself, we will provide you with a very simple template with which to write your script, and additional guidelines in plain English. The first and most important step is to think about the story you'd like to tell. Imagine you're doing a slide presentation in front of your audience. The words you will use to explain your subject are words you can write down as voice-over text in your storyboard. The final text will be read by our professional voice artist, while the corresponding visual elements will appear on the screen to illustrate your story. In your script, you will be able to make suggestions of visual objects we could use to illustrate your story.

High impact is not just achieved with a nice animation. Your story also needs to be clear and easy for your audience to understand. Think of a typical person in your audience and imagine yourself in his/her place. A good approach is to start with catchy questions or examples that your audience can relate to. Then, tell them what the movie will be about. What will it explain? Next, you can focus on the content itself. Don't forget a good conclusion, for instance a summary of the main things to keep in mind.

We will review and, if necessary, fine tune your script with respect to structure, style of writing, and supporting animation proposals. So you can rely entirely on our extensive knowledge and experience in creating didactic animation with a professional voice. We will send you a storyboard with our feedback and suggestions for improvement, which you are free to accept or not. As soon as you have reviewed the storyboard, we will use the final version for voice-over and animation.

You can send us photos or pictures you'd like us to use in the animation, provided you or your organization owns the intellectual rights to these images or that you have the authority to use them. For specific images of your products, people, tools and other company-specific visuals, we will use your visuals, if available. We'll also give you clear technical requirements for your photos, drawings, screenshots or images, to maintain optimal quality within the animation.

Short answer: yes we can. For some languages, we may make a first storyboard version in English before translating it to the desired language.

Yes, this is possible. Interactivity can range from simple multiple-choice questions, over drag-and-drop or sorting exercises, to real game elements. Quizzes, assessments, interactive infographics: all of these are possible. Pricing will be based on the complexity of such interactivity. Please contact us for more details and describe your desired interactive animation.

Our initial offer will be based on the information you provide to us about the desired length, format, style and content of your animation. Based on your initial briefing and input, we will develop a storyboard, and based on that storyboard, we will record the voice-over, design the graphical objects and animate these in sync with the voice-over. You can always change your mind about previous choices made earlier in the project, but such changes will always come at a cost. The exact cost of such a change request will depend on the progress of the project. For instance, if you want to change the storyboard after the voice-over has been recorded, a new recording session will have to be organized. If you want to change the storyboard after the animation has been designed and programmed, additional costs will be charged to redesign and reprogram this animation accordingly. We prefer however to avoid change requests by dedicating a lot of time to project preparation and communication.

Animations that contain generic content might also be integrated in the Explania platform. This platform enables animations to become embedded into other websites. In order for animations to be eligible for the Explania library, the content needs to be generic, objective and neutral. While the price of a custom-made animation for your organization is production cost based, the pricing model for such generic topics is sponsor fee based. Please contact us for more details about selection criteria and sponsor fees.


We deliver the final animation in Adobe Flash (swf and html files). The size/resolution of the animation within the player is 704 x 408 pixels. To view the animation, you should have at least the free Adobe Flash player version 9 installed. The animation is made available in the Explania Player used everywhere on this website.

After we have delivered the final files, you're expected to implement the files on your website yourself or have it implemented by your technical contact.

Sponsoring animations on Explania

Existing animations can indeed be sponsored by any organization. If your organization's business or activity is related to a particular animation, you can sponsor it. This means that your clickable logo is added on the Explania page that contains the animation, as wells as in the animation's info screen. This screen appears when users click on the “i” button in the Player. The screen also automatically appears at the end of an animation. Your logo is clickable and clicks through to a landing page of your choice. On this landing page on your website, you can provide interested people with additional information about the topic of the animation.

Your sponsor logo also appears in embedded versions of the animation, which means that as a sponsor, you extend your visibility to all websites that embed the movie.

Sponsor pricing depends on your country or region, the length of the sponsoring period and whether or not you would like exclusive sponsoring. Please contact us for more details.

Animations about generic topics of wide interest can be developed and added to the Explania platform. This platform enables animations to become embedded into other websites. In order for animations to be eligible for the Explania library, the content needs to be generic, objective and neutral.

If your organization’s business or activity is related to a subject about which many people seek explanation, you can send us a proposal for such a new animation. You can sponsor this animation and, as a sponsor, add your logo to the animation’s info screen. If you have a proposal for such a new animation, please contact us.


The total price of a project is invoiced as follows: (a) 50% at the start of the project and (b) 50% at the final review, before we deliver the final animated files to you. Our invoices need to be paid before we can start or continue with the project.

Payment can either happen via PayPal, credit card (Visa, MasterCard or American Express) or wire transfer. An official invoice is always provided.

Embedding Animations

Yes you can, as long as there is an Embed option below or in the info screen of the animation.

Embedding is free. The hosting and streaming cost of embedded movies is taken care of by Animated Explanations or, in case of sponsored movies, by the sponsor. Sponsors can vary in time and so over time new sponsors may appear in the info screen of embedded animations.